Key Initiative 2
Statements of Purpose:
What Success (Benefits) Will Look Like:
Get the GLHF name out and reach people outside of the bleeding
disorder community; more people would understand bleeding disorders
and myths and misconceptions. People might self refer once they
better understand bleeding disorders.
What the Consequences Are for not Achieving:
Status quo; public accept the myths and misconceptions as well as
not know of available resources or the services through GLHF.
DETAILS
Goal 1: Develop and implement a new
branding initiative resulting in broader public awareness of
coagulation issues by December 2010.
This can be achieved by:
Objectives:
*Resolve GLHF branding and identity options
regarding thrombosis and current GLHF branding by November 2008.
*Develop tailored, cutting-edge solutions
to address the thrombosis decision and current GLHF branding
including name, logo, tagline by September 2009.
*Develop a plan and budget for integrating
the new identity into GLHF programs and services by November 2009.
*Implement plan into GLHF programs and
services by December 2010.
Goal 2: Develop a plan implement four
marketing strategies resulting in broader community awareness of
coagulation issues by December 2010.
This goal can be achieved by:
Objectives:
*Analyze GLHF’s current marketing
components by June 2009.
*Develop a marketing plan and budget by
August 2009.
*Integrate GLHF’s marketing plan (including
new logo/message) into GLHF programs and services by January 2010.
Key Initiative 3
Statements of Purpose:
What Success (Benefits) Will Look Like:
Increased awareness and understanding of GLHF mission as well as
improved relationships among new and existing donors. These
accomplishments will lead to increased financial resources and
ensure availability of services for the bleeding disorders
community.
What the Consequences Are for not Achieving:
Cut staff, services and/or programs.
DETAILS
Goal 1:
Increase
fundraising return on investment (ROI) ratio by 5% by September,
2011 resulting in a more cost effective financial development
program.
This goal can be
achieved by:
Objectives:
*Identify or
develop a tool to assess return on Investment (ROI) for all
fundraising activities.
*Evaluate results
and develop suggestion for improved ROI.
*Implement
suggested improvements to fundraising activities.
Goal 2:
Increase non
pharmaceutical financial support resulting in reducing dependence on
pharmaceutical funding by 5% by September, 2011.
This goal can be
achieved by:
Objectives:
*Determine current
breakdown of income sources.
*Diversify funding
stream by encouraging increased board and client engagement in fund
raising activities.
*Identify and
implement new methods and initiatives to bring in new sources of
funding.
Goal 3:
Identify and implement
three new methods to cultivate and retain donors, resulting in a 2%
annual improvement in the individual donor retention rate for FYs
2009, 2010, & 2011.
This goal can be achieved by:
Objectives:
*Identify and explore new means of
cultivating donors to solidify their interest and investment to GLHF
*Assess donor retention before and
after implementation or new cultivation strategies.
Goal 4:
Achieve 100%
involvement of board members in fund raising activities resulting in
9 new donors by September, 2011.
This goal can be
achieved by:
Objectives:
*Coach Board
members regarding fund development methods to improve their
fundraising skills and comfort level.
*Stay in touch with
Board member regarding fund raising possibilities, explore what fund
raising activities best suit each Board member.
*Evaluate progress
and stay in contact with Board members regarding their progress.
Key Initiative 4
Statements of Purpose:
What Success (Benefits) Will Look Like:
Protecting and assuring the rights and interests of the bleeding
disorder community. Improving the skills and empowering people to
advocate on their behalf in the public arena.
What the Consequences Are for not Achieving:
Constituencies will be hurt financially, access, insurance. People
will be confused by the bombardment of information; GLHF may lose
credibility—our responsibility for the voice of people.
DETAILS
Goal 1: Increase legislative awareness of
six issues by 15% (from 30 to 35 legislators) through various means
at the state and national level by June 2009.
This can be achieved by:
Objectives:
*Identify six key issues into the bleeding
disorder advocacy agenda by 2008.
*Create and implement three strategies by
June 2009 for each key issue that will educate policy makers on
bleeding disorder community advocacy needs.
*Establish relationships with five state
health care organizations focused on chronic illness to work
together toward common advocacy issues by November 2009.
Goal 2:
Increase the number of
community advocates by 20% (From 40 to 50) throughout the state of
Wisconsin by December 2009.
This can be achieved by:
Objectives:
*Increasing the number of youth
advocates
*Identifying strategies to bring more
advocates to legislative day
Key Initiative 5
Statements of Purpose:
What Success (Benefits) Will Look Like:
Assuring a functioning network of care for persons with bleeding
disorders.
What the Consequences Are for not
Achieving: .
